This is award-winning liquid lip color imparts an intense depth of color, while giving lips ultimate comfort and a rich-looking finish. Lips appear instantly fuller and radiant, while a non-sticky texture offers 8-hours of comfort and all day wear. Lips appear instantly fuller and radiant Gives lasting hydration and comfort all day Its iconic formula that infuses lips with intense color while providing a velvet matte finish This non-drying and non-sticky creamy matte texture delivers incredible color payoff High pigment, velvet, creamy matte texture.