Ruby Jam : A fresh cool-toned ruby red color *Recommended for cool skin tone NEW Creamy Velvet Texture - Powder in formula blurs the look of wrinkles and doesn’t accentuate dry patches for a silky-smooth finish. Natural Matte Finish - Weightless, soft texture glides on, delivering rose color with all-day comfort, with just one swipe. Vegan, not tested on animals